Many times, the first impression you make with a potential client is with print marketing materials, proposals, or estimates. To ensure this impression is a good one, it’s wise to invest in high-quality printers and copiers for your business.
Some businesses may be able to cut corners on printing and office equipment costs if they only use print to communicate internally—they may even be able to go electronic, for the most part. However, if your company is one that will consistently use your equipment for printing customer-facing materials, the importance of up-to-date color printing technology is paramount. Here are a few reasons to invest in your color print capabilities.
Brand consistency: Your print marketing materials need to show a consistency in the colors you use for your logo, letterhead, etc. Don’t let poor print quality interfere with your brand recognition.
Be prepared for a meeting at a moment’s notice: A printer that can print quality materials in a hurry can make your business shine. Print product brochures, estimates, sales sheets, and more, quickly and easily without sacrificing quality.
Do your designer justice: When you spend money to have your marketing collateral designed professionally, you don’t want to undermine that investment by skimping on the print quality. High quality printers have features to make professional layout and design look the way they’re supposed to.
When it comes to your marketing collateral and other materials that will end up in the hands of your customers, make sure you invest adequate time and quality materials into the job to make a great first impression.